Your website's copy is the only sales pitch some people will ever hear on behalf your company. It's got to sell your brand, your expertise, and your vision. It's got to be engaging, compelling, and value-packed.
A new visitor to your website should be able to easily discover two main things from your homepage copy - the service/product you offer and the personality of your company.
From there, the copy guides your visitor through the site, answers their questions, and proves the value of your service or product. Your copy is the tool that turns new online visitors into leads and converts them into customers.
Web copywriters need to predict which questions your audience will ask and when they will ask them. Answers needs to be available at the very moment your online customer begins to wonder about them, because no customer wants to hunt through an entire website to find answers.
Web copy should be carefully crafted to stay in line with your brand, vision, and goals. Your company's style and personality should shine through in all of your content and set you apart from competitors.
Truly valuable web content cannot be created haphazardly. An experienced copywriter knows that copywriting for websites involves much more than just writing. Solid web writing requires being familiar with the company's brand, planning goals and objectives ahead of time, researching best practices and industry trends, and plenty of writing and rewriting.
Since your website will play such a crucial role in your marketing and bring business to you for years, high-quality copy is definitely worth investing in.
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