Jessica Swanda

Freelance writer | Content strategist | Branding consultant

A Kurt Vonnegut Approach to Copywriting

Just like good ole Kurt, I fiercely believe in:

  • writing for brands whose product/service excites me and lives up to the hype 
  • keeping language simple and clear
  • staying true to my own values and standards in my work
  • making the reader the #1 focus in my writing

I'm a big-picture-focused copywriter with a holistic marketing approach to both copywriting and content marketing. My biggest goal is to make sure the heart of your brand is transparent in everything you do.

My personal specialty is my commitment to writing in each client's own voice. Every brand and every business owner has an unique style and mission that is reflected in their "voice" - the way they express themselves. It's easy to speak in your own voice when you're actually talking but not as easy when you're writing. The secret sauce in my copywriting is my attention to your heart and voice and my ability to translate that into your branding and marketing. Then your content won't sound like every other organizations in your field's. It will sound like YOU.

While I'm experienced in many industries (and always happy to learn new ones!) I'm currently in love with non-profits, mission/faith-based organizations, and service  businesses. Spunky, lighthearted, and delightfully creative brands are my jam.

Ready to ditch your non-converting copy? If you're looking for a branding & copywriting partner who considers the complete marketing picture - send me a message.

Talk to you soon!

Strive not to be a success, but rather to be of value.

- Albert Einstein

How to Nail Customer Service on Twitter (Plus 8 Brands Who Have)

Published by Social Media Today | "80% of social customer service requests come from Twitter. And 82% of Twitter users have followed or engaged with a brand."
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SEO Copywriting: Why Your Readers Should Come First

Published by JournoPortfolio | "SEO copywriting is the balance between writing for readers and optimizing for search engines."
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Why Freelancers and Business Executives Are Afraid to Be Original — and How We Can Help Each Other

Published on Medium | "We can’t know ahead of time which ideas will work and which will flop. But we do know this: we’ll never hit a home run if we never swing the bat."
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Stephanie May Wilson | Author, Speaker, & Podcaster

Projects: Sales Email Sequences & Blog Posts

"Jessica has this uncanny way of getting into your head and really stepping into your shoes as a business owner. As a business owner, trusting someone with your voice and messaging is hard, and it sometimes takes more energy from you than if you would have just done it yourself. But with Jessica, I've been able to hand over a crucial part of my business, and she's handled it better and faster than I would have.

Because I'm a writer and very hands-on with every word I publish, I'm used to virtually rewriting any copy that other people have written for me But Jessica nailed it right from the start. I was surprised (in the best way ever!) that she was able to capture my voice so well so fast. She set and met expectations so beautifully, and her work always arrived in time (usually early!).

Recently, I decided to launch an impromptu live course for my subscribers, and she created a sales email sequence for me within a week. Through those emails alone, my impromptu, 3-day-only launch brought in 150 new members and $9,000 dollars. Jessica took so much stress off of my plate."

John Hwang | Founder & CEO of Lanio

Projects: Webpages, case studies, email sequences, white papers, and more

"Jessica partnered with us as at Lanio as a copywriter and content strategist. She was an excellent support to a busy entrepreneur like myself whose strength lies in speaking, not writing.

She collaborated with us on keyword research, and the landing pages she wrote for us are bringing in new leads every single day.

I was impressed with Jessica's breadth of marketing knowledge and her commitment to continue learning and trying new things. I'd wholeheartedly recommend Jessica to any business owner looking for a knowledgeable and reliable content strategist/copywriter."

Chris Agustin | Co-founder of Active Recovery

Project: Strategy & Content Creation for PPC Ads and Landing Pages

"Jessica is very knowledgeable, and committed to delivering excellent work. She takes time to understand the client's objectives and expectations, and she excels in executing timing and strategy. Absolutely looking forward to working with Jessica on the next project."