A Kurt Vonnegut Approach to Copywriting
Just like good ole Kurt, I fiercely believe in:
- writing for brands whose product/service excites me and lives up to the hype
- keeping language simple and clear
- staying true to my own values and standards in my work
- making the reader the #1 focus in my writing
I'm a big-picture-focused copywriter with a holistic marketing approach to both copywriting and content marketing. My biggest goal is to make sure the heart of your brand is transparent in everything you do.
My personal specialty is my commitment to writing in each client's own voice. Every brand and every business owner has an unique style and mission that is reflected in their "voice" - the way they express themselves. It's easy to speak in your own voice when you're actually talking but not as easy when you're writing. The secret sauce in my copywriting is my attention to your heart and voice and my ability to translate that into your branding and marketing. Then your content won't sound like every other organizations in your field's. It will sound like YOU.
While I'm experienced in many industries (and always happy to learn new ones!) I'm currently in love with non-profits, mission/faith-based organizations, and service businesses. Spunky, lighthearted, and delightfully creative brands are my jam.
Ready to ditch your non-converting copy? If you're looking for a branding & copywriting partner who considers the complete marketing picture - send me a message.
Talk to you soon!
Strive not to be a success, but rather to be of value.
Stephanie May Wilson | Author, Speaker, & Podcaster
Projects: Sales Email Sequences & Blog Posts
"Jessica has this uncanny way of getting into your head and really stepping into your shoes as a business owner. As a business owner, trusting someone with your voice and messaging is hard, and it sometimes takes more energy from you than if you would have just done it yourself. But with Jessica, I've been able to hand over a crucial part of my business, and she's handled it better and faster than I would have.
Because I'm a writer and very hands-on with every word I publish, I'm used to virtually rewriting any copy that other people have written for me But Jessica nailed it right from the start. I was surprised (in the best way ever!) that she was able to capture my voice so well so fast. She set and met expectations so beautifully, and her work always arrived in time (usually early!).
Recently, I decided to launch an impromptu live course for my subscribers, and she created a sales email sequence for me within a week. Through those emails alone, my impromptu, 3-day-only launch brought in 150 new members and $9,000 dollars. Jessica took so much stress off of my plate."
John Hwang | Founder & CEO of Lanio
Projects: Webpages, case studies, email sequences, white papers, and more
"Jessica partnered with us as at Lanio as a copywriter and content strategist. She was an excellent support to a busy entrepreneur like myself whose strength lies in speaking, not writing.
She collaborated with us on keyword research, and the landing pages she wrote for us are bringing in new leads every single day.
I was impressed with Jessica's breadth of marketing knowledge and her commitment to continue learning and trying new things. I'd wholeheartedly recommend Jessica to any business owner looking for a knowledgeable and reliable content strategist/copywriter."
Janella VanRens | Director of Marketing at TLX Technologies
Project: Multiple marketing projects, including new website and print collateral
"Jessica increased both the quality and the output of our content, while freeing me to focus on other areas of the business. Her attention to detail ensured that all of our content was cohesive and consistent, from our web copy to our digital ads to our print collateral. She often completed projects ahead of deadline and was never flustered by changing demands or tight turn-arounds. Her skills go past that of copywriting alone - she also provides valuable insight and helpful guidance for content strategy and marketing strategies. I'd highly recommend Jessica to anyone looking for a copywriter or content strategist who is dependable, easy to work with, and adept at capturing a brand's unique voice."